Strategy and Management of Industrial Brands : Business to Business Products and Services /

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of...

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Bibliographic Details

Main Author:	Malaval, Philippe
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 2001.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book