Business Strategy in the Online Industry : Market and Network Strategy in Multi-Layered Industries /

Enormous growth and rapid changes challenge business strategy and the economic theory of the online industry. In the new marketspaces of the Internet much is happening, while causes and effects often seem unclear. The fundamental relevance for businesses, industrial sectors, and for academia require...

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Bibliographic Details

Main Author:	Göttsch, Christian
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Wiesbaden : Deutscher Universitätsverlag, 2001.
Edition:	Gabler edition Wissenschaft.
Series:	Gabler Edition Wissenschaft. Internationalisierung und Management.
Subjects:	Economics. Electronic books.
Online Access:	Connect to the full text of this electronic book