Handbook of Quality-of-Life Research : An Ethical Marketing Perspective /

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research....

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Bibliographic Details

Main Author:	Sirgy, M. Joseph
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Dordrecht : Springer Netherlands, 2001.
Series:	Social indicators research series ; 8.
Subjects:	Social sciences. Ethics. Quality of life. Marketing. Quality of life > Research. Electronic books.
Online Access:	Connect to the full text of this electronic book