Interactive Decision Aids : Effects on Consumers, Retailers, and Manufacturers /

It is accepted that interactive decision aids, also referred to as agents, are the central component of e-commerce. However, little is known about their advantages and pitfalls for consumers, retailers, and manufacturers in the context of different types of product or attribute categories. How can w...

Full description

Bibliographic Details

Main Author:	Mažar, Nina
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Wiesbaden : Deutscher Universitätsverlag, 2003.
Edition:	Gabler edition Wissenschaft.
Series:	Marken- und Produktmanagement.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book