Marketing Decisions Under Uncertainty /
Uncertainty plays an important role in marketing decisions such as pricing, promotion, advertising and salesforce management. While there have been significant progresses made in ing marketing behaviors in a stochastic environment, the work is scattered among different sources and focuses mostly on...
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| Format: | eBook |
| Language: | English |
| Published: |
Boston, MA :
Springer US,
1997.
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| Series: | International series in quantitative marketing ;
6. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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