Marketing Decisions Under Uncertainty /

Uncertainty plays an important role in marketing decisions such as pricing, promotion, advertising and salesforce management. While there have been significant progresses made in ing marketing behaviors in a stochastic environment, the work is scattered among different sources and focuses mostly on...

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Bibliographic Details

Main Author:	Nguyen, Dung
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 1997.
Series:	International series in quantitative marketing ; 6.
Subjects:	Economics. Microeconomics. Industrial management. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book