Online Customer Loyalty : Forecasting the Repatronage Behavior of Online Retail Customers /

Technology is changing the way customers and companies interact. How consumer purchasing behavior is affected by the use of technologies which enable them to purchase independently of direct service employee contact - i.e., by shopping via a technological interface rather than in a brick-and-mortar...

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Bibliographic Details

Main Author:	Nacif, Roberta C.
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Wiesbaden : Deutscher Universitätsverlag, 2003.
Edition:	Gabler edition Wissenschaft.
Series:	Gabler Edition Wissenschaft. Kundenmanagement & Electronic Commerce.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book