Marketing 2.0 : Strategies for Closer Customer Relationships /

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communi...

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Bibliographic Details

Main Author:	Corbae, Gerald
Corporate Author:	SpringerLink (Online service)
Other Authors:	Jensen, Jakob B., Schneider, Dirk
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2003.
Subjects:	Economics. Industrial management. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book