Media Management : Leveraging Content for Profitable Growth /

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more...

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Bibliographic Details

Main Author:	Vizjak, Andrej
Corporate Author:	SpringerLink (Online service)
Other Authors:	Ringlstetter, Max
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2003.
Subjects:	Economics. Multimedia systems. Industrial management. Mass media. Electronic books.
Online Access:	Connect to the full text of this electronic book