Market Segmentation : Conceptual and Methodological Foundations /

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging...

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Bibliographic Details

Main Author:	Wedel, Michel
Corporate Author:	SpringerLink (Online service)
Other Authors:	Kamakura, Wagner A.
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 2000.
Edition:	Second Edition.
Series:	International series in quantitative marketing ; 8.
Subjects:	Economics. Marketing. Business planning. Electronic books.
Online Access:	Connect to the full text of this electronic book