Strategic International Marketing /

International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buy...

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Bibliographic Details

Main Author:	Meissner, Hans Günther
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 1990.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book