Strategic Shifts between Business Types : a transaction cost theory-based approach supported by dyad simulation /

Many companies in business-to-business markets hope to improve their profit situation considerably by fundamentally changing the technological or contractual dimensions of their market offerings. Often enough, reality does not live up to these expectations. Since such strategy shifts often imply sub...

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Bibliographic Details

Main Author:	Mühlfeld, Katrin Susanne
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Wiesbaden : Deutscher Universitätsverlag, 2004.
Series:	Business-to-Business-Marketing.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book