Termination of Price Wars : a Signaling Approach /

Price competition frequently degenerates into its most devastating form: a price war. As the general consensus is that price wars substantially damage the firms involved a new approach is necessary to put an end to these conflicts. Michael Bungert investigates the possibility to terminate (non-benef...

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Bibliographic Details

Main Author:	Bungert, Michael
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Wiesbaden : Deutscher Universitätsverlag, 2003.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book