Walser, M. G. (2004). Brand Strength: Building and Testing Models Based on Experiential Information (Gabler edition Wissenschaft.). Deutscher Universitätsverlag.
Chicago Style (17th ed.) CitationWalser, Martin G. Brand Strength: Building and Testing Models Based on Experiential Information. Gabler edition Wissenschaft. Wiesbaden: Deutscher Universitätsverlag, 2004.
MLA (9th ed.) CitationWalser, Martin G. Brand Strength: Building and Testing Models Based on Experiential Information. Gabler edition Wissenschaft. Deutscher Universitätsverlag, 2004.
Warning: These citations may not always be 100% accurate.