Brand Strength : Building and Testing Models Based on Experiential Information /

As brands have developed an image as an integral, beneficial part of products and services, the evaluation of brands has become the subject of substantial research. Sparked by the strong interest in measuring the financial value of brands, numerous attempts to assess the value of a brand from a mark...

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Bibliographic Details

Main Author:	Walser, Martin G.
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Wiesbaden : Deutscher Universitätsverlag, 2004.
Edition:	Gabler edition Wissenschaft.
Series:	Forschungsgruppe Konsum und Verhalten.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book