Marketing Management Support Systems : Principles, Tools, and Implementation /
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicab...
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| Format: | eBook |
| Language: | English |
| Published: |
Boston, MA :
Springer US,
2000.
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| Series: | International series in quantitative marketing ;
10. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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