Marketing Management Support Systems : Principles, Tools, and Implementation /

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicab...

Full description

Bibliographic Details

Main Author:	Wierenga, B.
Corporate Author:	SpringerLink (Online service)
Other Authors:	Bruggen, Gerrit
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 2000.
Series:	International series in quantitative marketing ; 10.
Subjects:	Economics. Data structures (Computer science) Marketing. Management information systems. Electronic books.
Online Access:	Connect to the full text of this electronic book