Marketing Issues in Transitional Economies /

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the...

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Bibliographic Details

Main Author:	Batra, Rajeev
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 1999.
Subjects:	Economics. Endogenous growth (Economics) Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book