Conjoint Measurement : Methods and Applications /

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, laten...

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Bibliographic Details

Main Author:	Gustafsson, Anders
Corporate Author:	SpringerLink (Online service)
Other Authors:	Herrmann, Andreas, Huber, Frank
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2001.
Edition:	Second Edition.
Subjects:	Economics. Economics > Statistics. Marketing. Electronic books. Statistics.
Online Access:	Connect to the full text of this electronic book