Food Quality and Consumer Value : Delivering Food that Satisfies /

Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theo...

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Bibliographic Details

Main Author:	Schröder, Monika J. A.
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2003.
Subjects:	Chemistry. Food science. Nutrition. Agriculture. Animal behavior. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book