Market Oriented Product Innovation : A Key to Survival in the Third Millennium /

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new...

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Bibliographic Details

Main Author:	Holt, Knut
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 2002.
Subjects:	Economics. Industrial management. Entrepreneurship. Electronic books.
Online Access:	Connect to the full text of this electronic book