Research traditions in marketing /

This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. In addition, careful attention has been...

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Bibliographic Details

Main Author:	Laurent, Gilles
Corporate Author:	SpringerLink (Online service)
Other Authors:	Lilien, Gary L., Pras, Bernard
Format:	eBook
Language:	English
Published:	Dordrecht : Springer Netherlands, 1994.
Series:	International series in quantitative marketing ; 5.
Subjects:	Economics. Marketing. Operations research. Electronic books.
Online Access:	Connect to the full text of this electronic book