Aerospace Marketing Management : Manufacturers · OEM · Airlines · Airports · Satellites · Launchers /
Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positio...
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| Format: | eBook |
| Language: | English |
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Boston, MA :
Springer US,
2002.
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| Online Access: | Connect to the full text of this electronic book |
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