Aerospace Marketing Management : Manufacturers · OEM · Airlines · Airports · Satellites · Launchers /

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positio...

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Bibliographic Details

Main Author:	Malaval, Philippe
Corporate Author:	SpringerLink (Online service)
Other Authors:	Bénaroya, Christophe
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 2002.
Subjects:	Economics. Engineering. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book