Multi-Channel Strategies for Retail Financial Services : a Management-Framework for Designing and Implementing Multi-Channel Strategies /

The retail financial services industry is undergoing fundamental changes, as better informed and more demanding customers decide for themselves how, when and where they purchase personalised product solutions. Distribution, i.e. managing the exchange processes with the customer, remains the only sus...

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Bibliographic Details

Main Author:	Dahmen, Patrick
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Wiesbaden : Deutscher Universitätsverlag, 2004.
Edition:	Gabler edition Wissenschaft.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book