The 3M model of motivation and personality : theory and empirical applications to consumer behavior /
Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how person...
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| Format: | eBook |
| Language: | English |
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Boston :
Kluwer Academic Publishers,
[2000]
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- The 3M, a meta-theoretic model of motivation and personality
- Theoretical development of the 3M
- Developing the measures of the eight elemental traits
- Task orientation
- The need for learning
- Competitiveness
- The need for activity
- The need for play
- General self-efficacy and the discriminant validity of the six compound traits
- From health motivation to healthy diet lifestyle
- From impulsiveness to compulsive consumption
- From value consciousness to bargaining proneness
- From sports interest to sports participation
- From frugality to modest living
- What is an extrovert? : they are more than they seem!
- From chick-flicks to guy-flicks to sci-fi junkies : traits of movie hounds
- The 3M and developing marketing communications : an empirical study
- Hard questions and tentative answers about the 3M.