The 3M model of motivation and personality : theory and empirical applications to consumer behavior /

Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how person...

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Bibliographic Details

Main Author:	Mowen, John C.
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Boston : Kluwer Academic Publishers, [2000]
Subjects:	Motivation research (Marketing) Consumers' preferences. Personality. Electronic books.
Online Access:	Connect to the full text of this electronic book