The 3M model of motivation and personality : theory and empirical applications to consumer behavior /
Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how person...
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| Format: | eBook |
| Language: | English |
| Published: |
Boston :
Kluwer Academic Publishers,
[2000]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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