Mowen, J. C. (2000). The 3M model of motivation and personality: Theory and empirical applications to consumer behavior. Kluwer Academic Publishers.
Chicago Style (17th ed.) CitationMowen, John C. The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior. Boston: Kluwer Academic Publishers, 2000.
MLA (9th ed.) CitationMowen, John C. The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior. Kluwer Academic Publishers, 2000.
Warning: These citations may not always be 100% accurate.