Procurement Marketing : A Strategic Concept /
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the rig...
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| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
1998.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (xi, 183 pages) |
| ISBN: | 9783662094594 (electronic bk.) 3662094592 (electronic bk.) |