Procurement Marketing : A Strategic Concept /

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the rig...

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Bibliographic Details

Main Author:	Koppelmann, Udo
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 1998.
Subjects:	Economics. Industrial management. Business planning. Industrial procurement. Electronic books.
Online Access:	Connect to the full text of this electronic book