The Effect of Advertising and Display : Assessing the Evidence /

How does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which is designed for both advanced students and practitioners. Robert East presents evidence on successful advertising campaigns where the brand benefits fr...

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Bibliographic Details

Main Author:	East, Robert
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 2003.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book