Market Orientation in Food and Agriculture /

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United Kingdom....

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Bibliographic Details

Main Author:	Grunert, Klaus G.
Corporate Author:	SpringerLink (Online service)
Other Authors:	Larsen, Hanne Hartvig, Madsen, Tage Koed, Baadsgaard, Allan
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 1996.
Subjects:	Economics. Farm economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book