Customer Relationship Management : Electronic Customer Care in the New Economy /

Under the term Customer Relationship Management (CRM), companies such as SAP, Siebel Systems or E.piphany offer software solutions to optimize customer-facing processes. Business units responsible for the implementation of CRM software are in many cases relatively inexperienced in the reorganization...

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Bibliographic Details

Main Author:	Muther, Andreas
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2002.
Subjects:	Economics. Industrial management. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book