Flexibility in Buyer-Seller Relationships : a Transaction Cost Economics Extension based on Real Options Analysis /

In marketing research, industrial buyer-seller relationships are frequently analyzed by Transaction Cost Economics (TCE). The TCE rationale tends to emphasize the benefits of reduced flexibility in relationships. Institutional safeguards are recommended in order to protect against behavioral uncerta...

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Bibliographic Details

Main Author:	Roemer, Ellen
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Wiesbaden : Deutscher Universitätsverlag, 2004.
Edition:	Gabler edition Wissenschaft.
Series:	Business-to-Business-Marketing.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book