Data, Expert Knowledge and Decisions : an Interdisciplinary Approach with Emphasis on Marketing Applications /
Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share a...
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| Format: | eBook |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg,
1988.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Introduction
- Decision Support for Marketing Problems
- Decision Support Systems, Knowledge Representation, Applications other than Marketing
- Data Analysis and Marketing
- Data Analysis.