Data, Expert Knowledge and Decisions : an Interdisciplinary Approach with Emphasis on Marketing Applications /

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share a...

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Bibliographic Details

Main Author:	Gaul, Wolfgang
Corporate Author:	SpringerLink (Online service)
Other Authors:	Schader, Martin
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 1988.
Subjects:	Economics. Marketing. Management information systems. Electronic books.
Online Access:	Connect to the full text of this electronic book