Dealing with consumer uncertainty : Public Relations in the Food Sector /

This volume is the seventh publication within the framework of the scientific series of the Dr. Rainer Wild Foundation. The Foundation was inaugurated in 1991 on the initiative of Prof. Rainer Wild and actively promotes a balanced and healthy nutrition within our industrial society. An important con...

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Bibliographic Details

Main Author:	Bergmann, Karin
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2002.
Series:	Gesunde Ernährung.
Subjects:	Chemistry. Food science. Nutrition. Industrial management. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book