APA (7th ed.) Citation

Erickson, G. M. (2003). Dynamic Models of Advertising Competition (Second Edition.). Springer US.

Chicago Style (17th ed.) Citation

Erickson, Gary M. Dynamic Models of Advertising Competition. Second Edition. Boston, MA: Springer US, 2003.

MLA (9th ed.) Citation

Erickson, Gary M. Dynamic Models of Advertising Competition. Second Edition. Springer US, 2003.