Dynamic Models of Advertising Competition /

The dynamic modeling and analysis of advertising competition continues to be a topic of importance to scholars and practitioners. The second edition of Dynamic Models Of Advertising Competition reviews empirical and analytical research on the topic and extends the research through analytical and num...

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Bibliographic Details

Main Author:	Erickson, Gary M.
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 2003.
Edition:	Second Edition.
Series:	International series in quantitative marketing ; 13.
Subjects:	Economics. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book