Marketing research and modeling : progress and prospects : a tribute to Paul E. Green /
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint An...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Springer,
[2005, 2004]
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| Series: | International series in quantitative marketing ;
14. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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