Marketing research and modeling : progress and prospects : a tribute to Paul E. Green /

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint An...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Green, Paul E., Wind, Yoram
Format:	eBook
Language:	English
Published:	New York : Springer, [2005, 2004]
Series:	International series in quantitative marketing ; 14.
Subjects:	Green, Paul E. Marketing research > Methodology. Marketing > Mathematical models. Conjoint analysis (Marketing) Conjoint Measurement. Marketing. Marketingforschung. Mathematisches Modell. Methodologie. Electronic books.
Online Access:	Connect to the full text of this electronic book