Customer relationship management : organizational and technological perspectives /
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) syst...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin ; New York :
Springer,
[2003]
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Search Result 1