Customer relationship management : organizational and technological perspectives /

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) syst...

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Bibliographic Details

Main Author:	Rajola, Federico
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin ; New York : Springer, [2003]
Subjects:	Customer relations > Management. Customer relations > Data processing. Customer relations > Technological innovations. Banks and banking > Customer services. Electronic books.
Online Access:	Connect to the full text of this electronic book