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Customer relationship management : organizational and technological perspectives /

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Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) syst...

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Bibliographic Details
Main Author: Rajola, Federico
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin ; New York : Springer, [2003]
Subjects:
Customer relations > Management.
Customer relations > Data processing.
Customer relations > Technological innovations.
Banks and banking > Customer services.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The Theoretical Framework of CRM
  • CRM Project Organization in the Financial Industry
  • The Organization of Data Warehouse Activities
  • Knowledge Discovery in Database and Data Mining
  • Data Mining
  • The Evolution of Customer Relationships
  • Main Benefits and Organizational Impacts of CRM within the Company
  • Data Mining Applications Supporting the Marketing Function: the Experience of Banca Monte dei Paschi di Siena.