Successful wine marketing /

Successful Wine Marketing explains the principles, logistics, and strategies of wine marketing and sales, helping any winery or distributor understand the market, find a niche, and develop a successful plan. Full of descriptions, tips, and real world examples from both wine and business experts, thi...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Moulton, Kirby S., Lapsley, James T.
Format: eBook
Language:English
Published: Gaithersburg, Md. : Aspen Publishers, 2001.
Subjects:
Online Access:Connect to the full text of this electronic book
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Published 2001
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