Successful wine marketing /

Successful Wine Marketing explains the principles, logistics, and strategies of wine marketing and sales, helping any winery or distributor understand the market, find a niche, and develop a successful plan. Full of descriptions, tips, and real world examples from both wine and business experts, thi...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Moulton, Kirby S., Lapsley, James T.
Format:	eBook
Language:	English
Published:	Gaithersburg, Md. : Aspen Publishers, 2001.
Subjects:	Wine industry. Wine > Marketing. Indústria de bebidas. Vinho. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book