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Successful wine marketing /

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Successful Wine Marketing explains the principles, logistics, and strategies of wine marketing and sales, helping any winery or distributor understand the market, find a niche, and develop a successful plan. Full of descriptions, tips, and real world examples from both wine and business experts, thi...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Moulton, Kirby S., Lapsley, James T.
Format: eBook
Language:English
Published: Gaithersburg, Md. : Aspen Publishers, 2001.
Subjects:
Wine industry.
Wine > Marketing.
Indústria de bebidas.
Vinho.
Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Ch. 1. Introduction: Consumer Behavior and Marketing Strategies / Kirby Moulton, Anthony L. Spawton and Michel Bourqui
  • Pt. I. Setting Sights on the Market. Ch. 2. Researching the Wine Consumer / Christian M. Miller. Ch. 3. Market Audits / Michael R. Hagerty. Ch. 4. Tracking Retail Sales / Kirby Moulton
  • Pt. II. Considering the Marketplace. Ch. 5. The Context for Marketing Strategies: A Look at the U.S. Wine Market / Jon A. Fredrikson. Ch. 6. The Production/Marketing Interface / Tom Eddy. Ch. 7. Wine Marketing and Its Legal Environment / J. Daniel Davis. Ch. 8. The Role of a National Importer / Fred Myers. Ch. 9. Wine on the Internet / Peter Granoff
  • Pt. III. Developing Strategies.