Products and Process Innovation in the Food Industry /
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to r...
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| Format: | eBook |
| Language: | English |
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Boston, MA :
Springer US,
1997.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (242 pages) |
| ISBN: | 9781461311331 (electronic bk.) 1461311330 (electronic bk.) |