Products and Process Innovation in the Food Industry /

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to r...

Full description

Bibliographic Details

Main Author:	Traill, Bruce
Corporate Author:	SpringerLink (Online service)
Other Authors:	Grunert, Klaus G.
Format:	eBook
Language:	English
Published:	Boston, MA : Springer US, 1997.
Subjects:	Chemistry. Electronic books.
Online Access:	Connect to the full text of this electronic book